Cookie name	Provider	Purpose	Expiry
cookiesplus	https://prestahu.com	Stores your cookie preferences.	1 year
PrestaShop-#	https://prestahu.com	This cookie helps keep user sessions open while they are visiting a website, and help them make orders and many more operations such as: cookie add date, selected language, used currency, last product category visited, last seen products, client identification, name, first name, encrypted password, email linked to the account, shopping cart identification.	480 hours

PrestaShop 1.7.4–1.7.8, 8.0–8.2, 9.0–9.2 compatible

Microsoft Ads UET and Conversions API

The purchase also goes out from the server, a refused send is retried, and the Queue screen shows what went out.

€39.99excl. VAT

Price excluding VAT. Buyers in the EU pay 21% VAT on top, except businesses outside Romania with a VAT number valid in VIES.

One-time fee • 12 months of updates and support

See how it looks

Browser and server together
Follows the consent choice
Support in English

The Microsoft Ads tag and the server-side purchase in one place: with consent, retries and the state of every send.

What it does

Set it up once, and an order that came from Bing counts too.

Browser and server together

The browser UET tag and the purchase sent from the server share one event ID, so Microsoft counts them once. The server purchase arrives even when the visitor’s browser blocks the tag. The browser tag also reports the page type and the product IDs, and sends a separate event when something is added to the cart.

Follows the cookie banner

The tag starts with storage denied and switches after the visitor decides (Consent Mode). In strict mode the tag does not load at all until consent is given. The decision comes from the PrestaHU GDPR module, or from your own cookie banner through a cookie or a function call.

Enhanced conversions

The buyer’s e-mail address and phone number go as hashes that cannot be turned back, and only after consent. This helps Microsoft match the order to the ad. The Enhanced conversions switch in the settings turns it on or off.

Connection check in one click

Once the tag ID and the token are saved, the Test event button sends a test event to Microsoft and shows whether it was accepted. The test event holds no personal data and does not count for advertising. If Microsoft refuses the token, sending pauses and a warning e-mail goes out.

Queue and retries

Every purchase goes into the Queue and the scheduled task sends it. A refused send is retried after 5, 10, 20 and then 40 minutes, up to five attempts. The Queue screen shows every state and the reason Microsoft gave, and a refused row goes out again with one click.

Staff visits do not count

Page views of signed-in staff do not load the tag, so shop maintenance does not skew your measurement. A purchase can be sent when the order is placed or when it is paid; the value is the products or the total, with or without tax, and the item ID is the product ID, the reference or the combination ID.

The actual interface

What the module looks like inside

Good to know

What you need to use it

A UET tag in Microsoft Advertising, with its tag ID and a token created in the tag’s Conversions API settings, and a scheduled task on your hosting, every 15 minutes.

PrestaShop: 1.7.4 to 9
Install: ZIP upload in the Module Manager
Interface languages: English, Hungarian, Romanian
Multistore: separate settings for each shop
Consent: PrestaHU GDPR module or the shop’s own cookie banner
Log: searchable for 90 days

Why it is good for you

More accurate measurement for Bing ads

A fuller picturePurchases from behind an ad blocker reach Microsoft too, when the buyer allowed advertising storage.
No double countingBrowser and server purchases count once, and the module warns you when the PrestaHU Google Tag Manager module is active as well.
Follows consentThe tag stores data as the cookie banner decides, never before, and a purchase goes out only for a buyer who consented.
Sending you can followThe Queue screen and the log show what went out and what did not, with the reason Microsoft gave.

Technical details

Compatibility and version

Compatibility: PrestaShop 1.7.4–1.7.8, 8.0–8.2, 9.0–9.2
Version: 1.0.0

Versions

What changed in each version?

v1.0.02026-11-12

Microsoft Advertising UET tag with Consent Mode
Purchases sent from the server even when the tag is blocked
Enhanced conversions with hashed e-mail and phone number
List of rejected conversions, sent again in bulk
Queue with retries, e-mail alert on errors
Sending only with the customer's advertising consent

PrestaHU reviews on Google

5.0 62 Google reviews All reviews on Google

tomica blagojević 11 months ago

I bought a PrestaShop module from PrestaHU and I’m very satisfied. The module works perfectly, and the owner Levente quickly resolved all my questions with great support. Highly recommended!
Ivonig Corfmat 2 years ago

Levente/presta.hu has been very helpful and quick to reply to any question or issue we may have had in order to install and configure the plugins.

We got 2 plugins from presta.hu and both are doing their tasks just fine.
Marcos Ametller 1 year ago

The module with SimplePay worked and was a lower price than the recommended by OTP. And the service from Levente has been spotless. I recommend
András Bajomi 2 years ago

Levente is a real Prestashop guru, with all the skills & knowledge to solve our PS issues quickly and efficiently.
Wiki W 3 years ago

Great modules for Prestashop and excellent support from Levi!
All recommendations for this developer!

Frequently asked questions

What people ask before buying

Which PrestaShop versions does it work with?

PrestaShop 1.7.4 to 9, with one shop or several. With several shops, each shop has its own tag and its own settings.

Why send from the server if there is a UET tag?

Ad blockers and cookie restrictions often stop the tag in the browser from running. A purchase sent from the server does not depend on them, and since both signals carry the same event ID, Microsoft counts them once.

Does it send data without consent?

No. The tag starts with storage denied, in strict mode it does not load at all, and a purchase goes out from the server only for a buyer who allowed advertising storage. An order with no stored visit (one placed in the back office, for example) goes out only if you switch that on separately in the settings.

Which buyer data goes to Microsoft?

The value and currency of the purchase, the order and product IDs, the browser name, the IP address and the click ID of the Microsoft ad. With enhanced conversions, the buyer’s e-mail address and phone number go too, as hashes that cannot be turned back.

Does anything need setting up on the hosting?

Yes, a scheduled task in your hosting control panel, calling the address the module gives, every 15 minutes. The address can be copied in the module with one click.

What happens if Microsoft refuses the token?

Sending pauses, the purchases wait in the queue, and a warning e-mail goes to the shop’s e-mail address or to the address set in the module. After a new token is saved, sending continues.

Can it be used together with Google Tag Manager?

The Microsoft tag must load in one place only, otherwise a page view counts twice. If the PrestaHU Google Tag Manager module is active, the module shows a warning about it.

Help

Where to get help

All modules

Browse our other PrestaShop modules.

Built to work together

Our modules are designed to run side by side in the same shop.

Frequent updates

Fixes and improvements arrive continuously, in frequent new versions.

Live support

Direct help during install and configuration.

Category

Most purchased